There are many trends in web logo designing that come and go similar in their fate to the brands that they launch. The buttons and badges look of the logos is epitomized by the apple brand. These web logos can be found every where on the web. We list out some trends which have caught the fancy of the web logo designer in us.
Mega phone and Speech bubble logo trend
This trend has been quickly lapped up by the web companies in view of the rise of the social media. The communication is the sole purpose of the social web applications and so such logos catch the eye and gave us the message. While this trend of using speech bubbles and mega phones is all the rage now, an innovative logo revolving around social listening is rare.
Opacity and transparency!
A simple and elegant logo that intelligently and delicately tweaks opacity can give you a great brand presence. In Photoshop the Overlay and Multiply blend modes can work like a miracle for a web logo. This treatment does not work for all web applications. Yet it is a timeless and versatile way to represent a classic shape in a whole new light.
The effect is seeing widespread use which reminds one of the classic MasterCard designs of the two overlapping spheres. There also is an obvious move in using the effect to define complex opacity driven logos. Ms Silverlight and HTML5 are great platforms for rendering such designs in their true might. Playing with overlapping shapes and opacity can also give rise to great ‘analogous’ color schemes.
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